Brief
Having established Tea Cargo branding, creating stationery and other areas of print and digital activity. The products on the website needed to be organised in an appealing and logical way.
Insight
Keeping things simple with a choice of packages stops customers being confused by a range of seemingly random boxes.
Solution
Establish the authentic nature of the Tea Cargo range, maintaining the health aspects and create a simple selection process which divides selection into monthly portions.
Summary
There is recognition of the brand across all communications and the website attracts a steady flow of visitors who have a simple and intuitive process to follow.
