Brief
Packaging for Tea Cargo’s own Matcha tea, two packs required. One for the premium matcha from Japan and one for the basic matcha from China.
Insight
While the matcha product will look the same each one must be supported by some kind of signature to indicate the country of origin.
Solution
Use native plants as a signature on the packaging for each country. Bamboo for China and cherry blossom for Japan.
PACKAGING: 30g pouches.
Summary
Well received and understood at pre-launch.
