Brief

Promote Shape and Tone Aesthetics’ non-surgical fat reduction treatments in local keep fit centres.

Insight

While going to the gym can tackle weight issues, some areas of the body seem to hold on to the weight. This is where the treatments Tone & Shape Aesthetics offer can really help

Solution

Drawn lines on youthful bodies and the notion that gym work alone will not remove all unwanted fat illustrate the service while remaining inoffensive to the target market and the media owners.

Summary

The offer of a free consultation generated a huge response which resulted in a large number of treatments.