Brief
Make it known worldwide that high-quality citrus fruit is available from Nordi Fruit, South Africa.
Insight
Exceptional irrigation on the Grootriver farm along with an annual rainfall of 600mm means conditions are perfect for growing the juiciest citrus fruit.
Solution
Portray the juicy nature of Nordi fruit through situations that are understood to be extremely wet.
MEDIA
Posters, Social Media, Direct mail
Summary
Email response via the website became constant. Request from around the world filled Nordi’s in-tray.
