Brief
Promote King of Cotton’s new Modal 650gsm towelling range.
Insight
The Modal 650gsm is a blend of cotton and beach wood which makes them, softer, smoother and more absorbent than an all-cotton towel.
Solution
Highlight the beach wood content of the towels by making the towels look like chopped logs.
MEDIA
Magazines and Posters
Summary
A surge of interest in ”The towels made of wood” as one customer put it.
